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男厕所小便池上装电视 原因可能不是你想的那样...

2018-11-08    澳门银河网上娱乐Odditycentral    【      美国外教 在线口语培训

Real Madrid, one of the world’s most popular football clubs is currently testing TV urinals in the men’s bathrooms of their stadium, Sandiago Bernabeu, and it’s not the only one.

皇家马德里,世界上最受欢迎的足球俱乐部之一,目前正在圣地亚哥·伯纳乌足球场的男厕所里测试带有电视的小便池,而这并不是唯一一个试点。
 
One would think that the management of the Spanish club is trying to make it easy for fans to follow the action on the field even when going to the bathroom, but according to several news reports, the screens installed in the urinals have nothing to do with football and everything to do with generating revenue. Apparently, the footage played on these screens will focus mainly on advertising, instead of showing the live game on the pitch, and there’s a good reason for that – it’s much more profitable.
有人可能会觉得,这个足球俱乐部的管理人员非常贴心,为了不让球迷们在上厕所的时候错过球场上赛况,于是才安装了这么一个屏幕来直播。然而根据一些新闻报道,在小便池上方安装的屏幕跟足球无关,而仅仅是为了提高收益。显然,这些显示屏上播放的主要是广告,而不是球场直播,而且他们有一个很好的理由——它会带来更多收益。
 


These TV urinals were created by a Swiss company named Swiss Invent, and have already been installed in the VIP toilets of another stadium in Spain, Butarque. The company convinced football club CD Leganes to install the 3,000-euro urinals in their bathrooms after presenting scientific evidence showing that these screens command the full attention of the user for an average of 30 seconds, which in advertising is about the good as it gets.
这些电视小便池是由一家名为“瑞士发明”的瑞士公司发明的,西班牙另一个体育场布塔尔克(Butarque)的VIP男厕所里也已经安装了这些小便池。此前,有科学证据证明,用户在小便时会有平均30秒的时间来关注该屏幕,而这对于广告来说时间刚刚好。于是,该公司说服了莱加内斯体育俱乐部在他们的男厕所里安装这些价值3000欧元的小便池。
 
Swiss Invent reportedly studied the matter and found that while peeing, men spend an average of 30 seconds staring down and not focusing on anything else. This seemingly small window of time is apparently very valuable if you can find a way to capture the attention of the urinal user, and these screens do just that.
据说,“瑞士发明”公司专门研究了这个问题,他们发现男人在小便的时候,会花平均花30秒的时间往下看,并没有专注于任何事情。如果你能找到一种方法吸引用户的注意力,那么这看似短暂的30秒会变得很宝贵,而这些显示屏恰好抓住了这一点。
 
The 30 seconds that men spend urinating (on average) are only enough for two or three short commercials played on the urinal screens, but because research shows that there are no distraction to prevent the user from focusing their attention on them, the effect on the potential buyers is significant.
男人花在小便上的30秒时间(平均值)仅够播放两到三个简短的广告,但由于没有其他干扰,用户会专注于眼前的广告,这对吸引潜在客户的影响是巨大的。


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